Why create an “ideal reader”?

In blogging, like any other aspect of life, trying to please everyone usually results in pleasing no one. Not only will keeping your ideal reader in mind help you avoid straying too far from your goals, it also makes the actual process of writing easier.
Consider how much more quickly words flow when you’re writing an [...]

Blog designers revealed: the little white lies we tell clients (and what we really mean)

We don’t mean to lie to you. It’s just that we think blogging is the best thing since sliced bread, and our enthusiasm tends to overwhelm our sense of reality from time to time. Here are some of the things we say, and the truth behind the exuberance.
1. “Blogging is a great way to make [...]

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