Archive for the "Basics" category

Why create an “ideal reader”?

This post is part of a series called "Planning". The other posts in the series are listed below:
  1. Clarify the business goals for your blog
  2. Commit to blogging goals for long-term success
  3. Why create an “ideal reader”?
  4. How to identify your ideal reader


In blogging, like any other aspect of life, trying to please everyone usually results in pleasing no one. Not only will keeping your ideal reader in mind help you avoid straying too far from your goals, it also makes the actual process of writing easier.

Consider how much more quickly words …

Continue reading