If you’re convinced that you need to create an ideal reader, you’ll be eager to dig into the details. Get a notebook and pen, or use your computer and open up a text editor. Let’s go!

Start with generalities:

Who is your target audience …

In blogging, like any other aspect of life, trying to please everyone usually results in pleasing no one. Not only will keeping your ideal reader in mind help you avoid straying too far from your goals, it also makes the actual process of writing easier.

Consider how much more quickly words …