If you’re like me, there are a whole bunch of things that you’ve been “meaning to do” for a while and never seem to get around to. For me, and perhaps for you, pay-per-click (PPC) advertising is one of those things.

My perfectionistic tendencies get the better of me and I …

In my last post I explained the value of blog comment marketing. This one will give you details on how to find appropriate posts to comment on.

First, the dead-obvious suggestion: start with the blogs you’re already reading. Hopefully you’ve selected some high quality blogs that are written for people who are a lot like your ideal reader.

As you’re reading through posts, stay alert for points that catch your attention, give you an idea, remind you of something else, or even irritate you a little. Those things are excellent comment-fodder and, if you can communicate a response with clarity and intelligence, you’ll probably get the attention of the blogger and the readers.

Once you’ve visited all your “usual suspects,” though, where should you turn next?

If you want to get more interested visitors to your blog, blog comment marketing is something you should invest a little time in doing.

What is blog comment marketing? It’s just a fancy way of saying “leave comments on other people’s blogs”—taking something you’re probably doing already, and just making it …

If you’re convinced that you need to create an ideal reader, you’ll be eager to dig into the details. Get a notebook and pen, or use your computer and open up a text editor. Let’s go!

Start with generalities:

Who is your target audience …

In blogging, like any other aspect of life, trying to please everyone usually results in pleasing no one. Not only will keeping your ideal reader in mind help you avoid straying too far from your goals, it also makes the actual process of writing easier.

Consider how much more quickly words …