Do you know why people would want to use RSS to subscribe to your blog? Hint: you may think it’s because of convenience (and it is, in part), but there’s more at work here. An excellent “aha” moment courtesy of Copyblogger:

The primary benefit is not that RSS allows people to aggregate hundreds of information sources. Most people don’t consume information like that (at least not at this stage of the web). Geeks and bloggers do, and that’s the problem. We often explain the benefit that we receive, instead of thinking about how a regular person consumes online information and what their motivations and fears are.

RSS is perfect for content delivery because it empowers subscribers, protects their privacy, and allows for zero-hassle unsubscribing. That’s the story that needs to be told in order for the power of blog marketing to be all it can be in the mainstream.

People need to understand why RSS is better than email for them.

How well are you communicating this benefit to your readers? I know I haven’t done this as well as I could, so if you have any thoughts on how to do a good job of this, I’d love to hear them!

This entry was posted on Monday, January 15th, 2007 at 7:15 am by Sarah Lewis and is filed under RSS, Technology, Tools For Your Blog. It's also tagged benefit, blogging, content delivery, convenience, fears, hassle, marketing, privacy, RSS, subscribers, unsubscribing. You can leave a response, or trackback from your own site.