When most people think of blog design, they think of colors, fonts, images, layout, style-all those shiny things that attract visitors and make them happy. However, what we see when we look at a blog is only half of what makes up blog design. The other half is the code that actually makes that design appear on the screen.Don’t worry-we won’t make you look at any code. In fact, you could stop right here and contact us to take it from here:
- Get a free estimate on a custom design for your blog.
- Browse our Starter Package blog design choices.
- Set up a blog consultation about what designs work best and why.
- Download the free report explaining the ins and outs of search engine optimization.
Or, you could read on to learn more about what goes on behind the curtain and why it matters.
Setting the Stage
Just as bone structure can make or break a pretty face, a blog’s code is what makes it look and work the way it’s supposed to. Humans respond to beauty and aesthetics, but computers don’t. Your blog needs to satisfy computer preferences and be attractive to search engines in order for humans to be able to find you.This is because the code is what Google and the other search engines “see” when they look for information. The search process is handled by computers and code is their language, so they analyze your blog’s code to determine what’s there. Hence, the quality of that code is very, very important.
Good Code vs. Bad Code
“Good code” makes it as easy as possible for the search engines to understand what’s on your blog. “Bad code” is anything that gets in the search engines’ way.Good code helps search engines by using the correct language to say “this is really important” or “this is moderately important.” For instance, post titles are really important because they say, in a nutshell, what a post is about. Good code emphasizes that hierarchy to the search engines.
Good code also helps search engines know what matters most by putting the most important elements first within the code, no matter where they show up when a human visitor looks at the blog.
The Whole Point
Good code makes the difference between being found by your ideal readers-quickly-or being relegated to the dark corners of the search engine results, where no one can hear you scream.
Findable Blogs is committed (okay, driven even) to designing blogs with both a great look that appeals to your readers and good code that appeals to the search engines. Get a free, no-obligation quote today.
