Clarify the business goals for your blog

This post is part of a series called "Planning". The other posts in the series are listed below:
  1. Clarify the business goals for your blog
  2. Commit to blogging goals for long-term success
  3. Why create an “ideal reader”?
  4. How to identify your ideal reader


Like most things in life, blogging is most effective when you have a target to shoot for. People write blogs for many reasons: passion about a subject; fame; direct income; getting leads for their existing businesses; even just killing time. Often it’s a mix. At first, the …

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