Beyond goals about what you want to get out of blogging, it’s a good idea to set goals for what you’re going to put into your blog.

You can’t force readers to come, or to subscribe, or to buy your product, or to call you for …

Like most things in life, blogging is most effective when you have a target to shoot for. People write blogs for many reasons: passion about a subject; fame; direct income; getting leads for their existing businesses; even just killing time. Often it’s a mix. At first, the …

Many good writers get stuck when they decide to start blogging, mostly because they aren’t sure what they’re shooting for in a blog post.

I’ll write another post about how to choose a post topic in the near future, but regardless of the specific topic, there are some common characteristics of good posts. You’ll come across plenty of exceptions, but it’s one of those “know the rules before you break them” things.