Last week, a friend of mine asked me if I thought it was possible to get a good website design for less than the $1500 she’d been quoted by a local designer. I get this question all the time (or variations on it, like “I can’t afford you, but I still want a nice website until I can”), and my answer usually starts with that annoying standby, “It depends,” and goes from there.

Since I know people are interested in finding ways to cut costs when starting out, I thought I’d take a few minutes and outline a cheaper alternative to hiring me or another full-service blog/web development firm. This “how to” post is also part of the “Crowdsourcing Business How To’s” extravaganza at Sparkplugging.
Premium blog design is not for everybody
In case you think I’m nuts (or suspiciously unselfish, which hardly ever happens in the real world), I’ll start by addressing the obvious question: why would I tell you how to not hire me?

Simple. My services are not right for everyone!

Don’t get me wrong—if you and I are a match made in heaven, you will get tremendous value out of working with me. If you’re an entrepreneur, a consultant, an author, or represent a business, your investment in my services will generate a great return. My excellent code quality, attention to SEO, and blog savvy easily present a high value that goes on to pay for itself.

However, if you’re doing the web thing as a hobby, or you’re bootstrapping and have no capital to invest (regardless of the ROI), or you’re not sure if you’re going to stick with this business, it’s wiser to hold off on any purchases that aren’t absolutely necessary. In my friend’s case, the site she wants is for an on-the-side business that she doesn’t plan to take full-time for a long time, so her anticipated revenues don’t justify much investment.

In my last post I explained the value of blog comment marketing. This one will give you details on how to find appropriate posts to comment on.

First, the dead-obvious suggestion: start with the blogs you’re already reading. Hopefully you’ve selected some high quality blogs that are written for people who are a lot like your ideal reader.

As you’re reading through posts, stay alert for points that catch your attention, give you an idea, remind you of something else, or even irritate you a little. Those things are excellent comment-fodder and, if you can communicate a response with clarity and intelligence, you’ll probably get the attention of the blogger and the readers.

Once you’ve visited all your “usual suspects,” though, where should you turn next?

If you want to get more interested visitors to your blog, blog comment marketing is something you should invest a little time in doing.

What is blog comment marketing? It’s just a fancy way of saying “leave comments on other people’s blogs”—taking something you’re probably doing already, and just making it …

This is a guest post by Steven Snell. Mr. Snell designs websites and maintains a blog for Vandelay Website Design. You can read more of his writing and see his portfolio at www.vandelaydesign.com.
Social media websites such as Digg, Netscape, Reddit, Del.icio.us, and Stumble Upon send thousands of visitors to blogs and websites everyday. I’m sure you’ve seen plenty of articles about becoming a top user of these sites to build your traffic. While they are all tremendous sources of traffic, getting a significant number of visitors from these sites can take a lot of effort—especially with Digg, Netscape, and Reddit.

If you’ve avoided social media marketing because you don’t have hours every day to spend submitting articles and voting on those submitted by other users, you are missing out on countless potential visitors.

For the average user the main problem with the most popular social media sites is that it can be difficult to generate any kind of traffic to your site. Most of us are completely overlooking the opportunity to benefit from 2nd tier social media sites that send decent levels of traffic and can make it easier for the time-starved blogger to succeed.

Literally hundreds of lesser-known social media sites exist that present far less competition for the top spots. Yes, they will send less traffic than Digg, but if you choose the right ones to use you can see substantial results.

Beyond goals about what you want to get out of blogging, it’s a good idea to set goals for what you’re going to put into your blog.

You can’t force readers to come, or to subscribe, or to buy your product, or to call you for …